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AlessandroPicchianti

Entrepreneur.Agency Founder.

Based in Dubai since 2024.

Explore my work
Alessandro Picchianti smiling on a terrace overlooking Downtown Dubai

I don't just market businesses.I build them.

Agency, education, technology and selected e-commerce projects.

Performance

  • €6M+

    Paid media managed

  • 700+

    Salons trained through Saloning

  • €2M+

    Value of closed renovation projects for Ristrutturiamo Italia, over an analysed six-month period

It started in 2017,inside a local business.

Alessandro Picchianti outside the I Love Blonde salon window

Digital acquisition, positioning and customer growth, before any agency.

Then Saloning in 2023, owned e-commerce ventures, software products and, in 2024, Mayor Digital in Dubai.

My story

Ventures

Mayor DigitalBuilding growth from Dubai.

Co-founded in 2024, Mayor Digital works across digital strategy, performance, branding, communication, PR and events.

Co-Founder · Digital & Growth

Discover Mayor Digital(opens in a new tab)
Giant screen on Sheikh Zayed Road in Dubai celebrating the Italian Republic and the Italian-Emirati community

SaloningTurning experience into education.

Alessandro Picchianti and his business partner in front of a full room of training attendees

A training business created to transfer marketing and sales capabilities inside companies.

Co-Founder · Marketing

E-commerceOwned ventures,2023–2024.

  • Telecard
  • Ferrucci

Built and operated e-commerce ventures including Telecard and Ferrucci: acquisition, conversion, logistics, margins and cash flow. We later transferred both.

TechnologyBuilding faster with technology.

Digital products including Budget Buddy and Salon Voice, built with lean technology stacks and AI-assisted workflows.

  • Budget Buddy website and the app dashboard on a phone

    Budget Buddy

  • Salon Voice website with an example of a generated Google review

    Salon Voice

Selected performance case

Ristrutturiamo Italia

Analysed period: 6 months

€38K

Meta advertising spend

€2M+

Value of closed renovation projects

Cheap leads don't matter.Revenue does.

Mayor Digital.

  • Strategy.
  • Performance.
  • Brand.
  • Communication.
  • Experiences.

Built to make them work together.

Alessandro Picchianti checking his phone at a table by the Dubai marina
Alessandro Picchianti working with a colleague on a laptop
Camera operator filming a brand content shoot
Alessandro Picchianti speaking on a podcast
Audience applauding at the end of a live event

Philosophy

Marketing isn't about spending money on ads.

It's about understanding whether a business can turn attention into profitable growth.

Alessandro Picchianti

Economics first. Channels second.

Calligraphy sculptures by an infinity pool facing Ain Dubai at Bluewaters

Built in Dubai.

I moved here for opportunity, international exposure and the pressure to think bigger.

Today Dubai is home, and the base for what comes next.

Thinking out loud.

All insights
Alessandro Picchianti on stage with a cheering audience behind him

From doingto teaching.

I've taught marketing and business strategy through live programmes, workshops and events, turning campaigns I've run into frameworks teams can apply.

Speaking & appearances

Featured & mentioned

  • Gulf News
  • Hairstars
  • Mestieri senza etichetta

Build something worth talking about.

For business, partnerships, media and selected advisory enquiries.

Get in touch