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Ventures

Businesses are where the theory gets tested.

Agency.Education.E-commerce.Technology.

Four business models, from client services to owned products.

Alessandro Picchianti and his business partner on stage in front of a full room of training attendees

Two operating companies, two products, two previous ventures.

Mayor Digital and Saloning are operating today. Budget Buddy and Salon Voice are current products. Telecard and Ferrucci were owned e-commerce ventures, later transferred.

Current focus

Mayor Digital.

Building growth from Dubai.

Alessandro Picchianti with his Mayor Digital business partner, photographed by Gulf News in Dubai

Co-founded in 2024, Mayor Digital is a Dubai-based agency working across digital strategy, performance marketing, branding, communication, PR and events.

I lead the digital and commercial side of the business, working directly on strategy, customer acquisition, performance and client relationships.

We work across international markets and multiple industries, from high-ticket services and B2B to luxury and e-commerce.

Role
Co-Founder · Digital & Growth
Founded
2024
Base
Dubai, UAE
Status
Active
Visit Mayor Digital(opens in a new tab)

Selected work.

Alessandro Picchianti and his business partner with a cheering room of training attendees

Education

Training teams to runtheir own marketing.

Saloning is a training company, co-founded in 2023, that teaches marketing and sales to business owners and their teams.

My role covers marketing strategy, training content and the digital side of the business.

Role
Co-Founder · Marketing
Founded
2023
Markets
Italy / Spain
Status
Active

700+

Salons trained through Saloning

Owned e-commerce · 2023–2024

Telecard and Ferrucci. Previous ventures.

Model in white linen holding a Ferrucci pochette with fingerprint lock

I built and operated owned e-commerce ventures, including Telecard and Ferrucci.

My responsibilities covered:

  • Acquisition
  • Conversion
  • Inventory
  • Margins
  • Logistics
  • Cash flow
  • Customer experience

We later transferred both as part of an exit from the projects.

Telecard

Previous owned venture · Transferred

One of the first projects where paid acquisition, conversion optimisation and business operations had to work together at scale.

Ferrucci

Previous owned venture · Transferred

A second direct-to-consumer business operated through the same entrepreneurial structure, which widened my experience across acquisition and e-commerce operations.

Products

Small teams can now build much faster.

Both products are built with a small team, lean technology stacks and AI-assisted development.

Budget Buddy website and the app dashboard on a phone

Budget Buddy.

Personal finance across currencies.

I created Budget Buddy for people who live internationally and spend across multiple currencies.

It lets you track spending while keeping a clear view of their finances in their preferred base currency.

Role
Founder
Serves
People living and spending internationally
Status
Active
Salon Voice website with an example of a generated Google review

Salon Voice.

Making customer reviews easier.

Salon Voice is a SaaS product that reduces friction in the review-collection process.

It guides customers through their feedback while AI turns their input into a structured review they can publish.

Role
Founder
Serves
Businesses collecting customer reviews

Questions I askof every business.

  • Can it acquire customers predictably?
  • Can the economics work at scale?
  • Does technology make execution better?
  • Can the team operate without unnecessary complexity?
  • Does the customer get enough value?

Timeline

  1. 2017

    First major business-growth project

  2. 2023

    Saloning

  3. 2023–2024

    Owned e-commerce ventures

  4. 2024

    Mayor Digital

  5. 2026

    Budget Buddy / Salon Voice

Most of the work todayhappens at Mayor Digital.

Selected work